Seems a little early to be doing music for a season that is still months away, but commercial composers are usually doing seasonal music months in advance, as seasonal commercials start to be planned and produced. There are also instances where the production of some seasonals are done at the last minute, about 2 - 3 weeks before the actual airing of the commercial. This is when the music production process can get a little hectic, and I have a very limited amount of time to

Some months ago, I got a call from one of the studios I work with regularly and they urgently needed music for an 8 minute web commercial (disguised as a short movie). As I was at the tail end of another mammoth project (the subject of another rant-filled post), I took on the project. It is the trend nowadays that more and more commercials are published straight to YouTube, since it doesn't require expensive media-buys (paying for commercials to be broadcast on TV). And since

About a month ago, I got a call from a composer buddy of mine who was working on a Vietnamese commercial. He needed some vocals on the music he was producing, and the clients specifically wanted that old classic Motown R&B sound. My buddy knew that I deep-down inside, I’m an R&B junkie, so I’d probably jump at the opportunity to sing in this project…and jump I did! About 2 weeks after I did the recording, the commercial was released and here it is: In commercial jingle produc