Some months ago, I got a call from one of the studios I work with regularly and they urgently needed music for an 8 minute web commercial (disguised as a short movie). As I was at the tail end of another mammoth project (the subject of another rant-filled post), I took on the project. It is the trend nowadays that more and more commercials are published straight to YouTube, since it doesn't require expensive media-buys (paying for commercials to be broadcast on TV). And since